Most car companies these days are positioning themselves more broadly as “mobility tech firms”. Doing so generates buzz that excites shareholders, but it’s also a strategic play — one that makes plenty of sense in a market where traditional car brands may soon be generating more profit from their technology than selling cars. The trouble for car buyers is that — whether the intention is to look trendy and tech-forward or just to show off new features — that technology ends up in the cars we buy, making them more complicated and costly.
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