In the early years of the 20th Century, General Motors co-founder William Durant launched a bid to buy Ford that failed, leading to his ouster from the company. Durant then teamed with Swiss race driver Louis Chevrolet — who had previously driven for GM’s Buick team –  to form a new enterprise they called the Chevrolet Motor Company. Chevrolet expanded quickly, and Durant began to acquire stock in GM. By 1918, Durant had re-taken control of GM, and Chevrolet
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