Every year, CES has been a worldwide showcase of technological advancement and innovation — and CES 2025 is no different. However, not every announced invention is equally promising. One questionable reveal was Sony Honda Mobility’s AFEELA 1. Already available to pre-order for a small, refundable reservation fee, the AFEELA 1 is focused on safe, comfortable driving that aims to reduce stress with its many sensors and entertainment features.
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“We are very pleased to unveil AFEELA 1, developed for the era of autonomous driving, at CES 2025. AFEELA 1 can be called a buddy, combining advanced software with meticulously refined hardware. We will meet our customers’ expectations by providing a safe, secure, and comfortable travel experience,” said Sony Honda Mobility CEO Yasuhide Mizuno.
Will the AFEELA 1 become an electric, four-wheeled driving companion? It’s tough to say, as many of the announced details surrounding the AFEELA 1 have the car community skeptical. Is the AFEELA 1 going to be doomed or be part of the future of travel? Here are some of the most glaring concerns after seeing the CES 2025 announcement.
