The 2023 Genesis GV60 may be the company’s first dedicated-platform EV, but Hyundai’s luxury brand isn’t pricing the model like it’s from a new challenger brand, it’s actually more expensive than many key rivals. The electric compact crossover SUV will start at $59,980 for the base Advanced model, while the premium Performance trim rings up at $68,980 (both prices include $1,090 delivery fee). The distinctively styled GV60 comest standard with all-wheel drive and will square off against like the Audi Q4 E-Tron ($51,095 to $58,695), Tesla Model Y ($64,440 to $69,440) and Volvo XC40 Recharge ($52,795 to $59,245) — all prices including delivery.
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