Hyundai’s luxury arm Genesis has unveiled the very first images of its newest 2023 G90 flagship sedan. Now entering its second generation, the latest G90 is wearing the most elegant interpretation of the automaker’s Athletic Elegance design philosophy. If you previously thought the South Koreans would continue playing second fiddle to German and American luxury marquees, the newest G90 luxury sedan will make you reconsider.

“G90 will redefine the flagship luxury design experience in a unique way only offered by Genesis,” said SangYup Lee, Genesis head of global design
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