As pragmatic as car-buying can be, once you reach a certain echelon of vehicle, things like emotion and brand recognition become an increasingly large part of the equation. Audi, BMW, Lexus and Mercedes-Benz will always come to the forefront when discussing large luxury sedans, but Genesis still wants to be a part of that conversation, and the 2023 G90 has some impressively compelling reasons to skip the stalwarts and go Korean. .
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