Badge engineering has been around for decades, and yeah, it makes sense. Why build a few vehicles when you can take one and optimize it for a number of price points? The problem comes when automakers’ more expensive cars feel like their cheaper models. That’s GMC, a brand entirely reliant on, and mostly indistinguishable from, lesser Chevrolets. Don’t believe me? Search “GMC Yukon” on Wikipedia – it takes you to the page for the Chevrolet Tahoe.
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https://www.motor1.com/reviews/444884/2021-gmc-yukon-denali-first-drive/
