The 2020 Volkswagen Passat is a value play for a shrinking segment, and when you’re designing a new car that’s probably not the criteria you want to hear. While VW’s SUV range is growing – along with sales – it’s all at the expense of sedan buyers. That sets the new Passat a precarious balancing act.
Why isn’t VW giving up on sedans altogether? Because they still make up 30-percent of the US market, and even a shrinking audience is still going to count for upwards of 2 million sales in 2022/23, the automaker expects. “Die-hard sedan customers” are still out there, Hein Schafer, SVP of product marking strategy at Volkswagen of North America insists. You just have to make the right car for them.
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https://www.slashgear.com/2020-vw-passat-first-drive-affordable-compromise-17603694/
