Is there enough difference between the all-new Mazda BT-50 and its platform-shared partner, the Isuzu D-MAX, to say the new BT has its own true identity?
Beyond brand loyalty
It is not breaking news that the all-new Isuzu D-MAX and Mazda BT-50 were both primarily developed by Isuzu, are built by Isuzu and, on paper, are identical in every important measure.
It’s also no secret that in the car industry brand loyalty counts for a lot.
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https://www.motoring.com.au/isuzu-d-max-v-mazda-bt-50-2020-comparison-126887/
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