So it’s a bit of a bore. Maybe you are, too.
There are two generally accepted schools of thought when it comes to using pies as economic metaphors. In the first, the pie is growing, so there’ll be enough for everyone, and you can achieve your business and financial goals just by going along for the ride. In the second, the pie is the same size as it always has been and always will be, and the only way to succeed is to take more of it for yourself. However, automotive executives in charge of crossover development have long been operating on a third paradigm: the idea that there are new pies being baked all the time and that grabbing a slice of a new pie is paramount.
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