Life at the entry-level can be tough, particularly if you’re a luxury automaker like BMW trying to please both the badge-hungry and the price conscious at the same time. Spare a thought for the 2020 BMW X1 xDrive28i, then, first step into the car company’s crossover line-up, and tasked with balancing a relatively affordable sticker price with the prestige the Bavarians are known for.

That means a starting price of $37,200 (plus $995 destination) which is, conspicuously, almost spot on the average new-car spend in the US right now.
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https://www.slashgear.com/2020-bmw-x1-xdrive28i-review-balancing-luxury-and-reality-09650451/