There are plenty of reasons to buy a car, and many of them are boring. Cars are a major expense for most people, so factors like value, gas mileage, and running costs often come to the fore. But the 2019 Volkswagen Arteon wants to win over buyers’ hearts as well as their heads.

The main selling point of the Arteon is the way it looks. Volkswagen considers it its flagship vehicle, and exterior styling is how this car is differentiated from lesser Volkswagen models. With its sleek roofline, grinning grille, and pumped-up wheel arches, the Arteon is a much more daring design than any other current VW.
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