The Kia Cerato small hatchback and sedan family has been the driving force behind the company’s charge up the sales charts over the past few years – a time frame that has seen it overtake the likes of Nissan, Volkswagen and Honda.
Much of the appeal has been an unbeatable value-for-money equation, led by a base model retailing for less than $20,000 drive-away, and backed by an unbeatable seven-year warranty and capped-price servicing. Sensible shoppers, and fleet buyers, have flocked to the brand.
In 2018, the Cerato was the fifth most popular car in its class, behind only the Toyota Corolla, Mazda 3, Hyundai i30 and Volkswagen Golf, though the Honda Civic remains a hit with private buyers.
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