2019 Jeep Cherokee First Drive: More than just a new face

SUVs are one of the fastest growing segments in the automotive industry, which makes now the best time to put one’s best SUV foot forward. Jeep, a name more associated with offroad vehicles, broke into the SUV market with the Cherokee as far back as the 70s. But as it expanded its portfolio, adding the luxury Grand Cherokee to its roster, the Cherokee seemed to have gotten left out of the massive changes, the grand innovations, and the big splashes. And so for 2019, Jeep is giving the SUV a much-needed pampering, giving the Cherokee a new face, a new interior, and a new powertrain, all while keeping it an unmistakable part of the Jeep family.

The SUV segment is an important one for the car maker. After all, it claims to make up the largest SUV segment on the planet, with 9 million unit sold across the globe, a third of which were sold in North America. In 2017 alone, it was able to sell 1.4 million worldwide.

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