In 2017, Americans bought more full-size pickups than people did new vehicles, period, in all but the three largest markets in the EU.

We buy an outrageous number of these things—about 2.3 million that year alone. But here’s a theory: We don’t buy pickups in these quantities because we are more productive than our beret-wearing brothers across the Atlantic.

It’s not that we have so many more contractors, farmers, and tradespeople who need pickups. It’s that Americans have more toys. It’s estimated that 50 to 60 percent of the world’s pleasure craft are sold here, as are more than 40 percent of the world’s snowmobiles. Boats need to get to the lake, and snowmobiles to the trail.
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