The Audi Q3 impeccably illustrates how fast America’s new car market has changed.
The brand’s top officials initially decided to keep the original model (which arrived in 2011) out of the United States due to its small footprint. “No one will buy it,” they argued. Audi performed a volte-face in 2015 when it tested the water with an American-spec Q3. Fast forward to 2018 and the second-generation Q3 stands a solid chance of becoming one of Audi’s best-sellers. How’s that for growth?
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