When is a wagon not a wagon? Why, when it’s a Volvo Cross Country, of course. The nameplate has graced several cars since it first appeared – in abbreviated “XC” form – back in 1997, building up no small fanbase along the way. Fast forward to today, and you’re looking at the 2017 V90 Cross Country, the car Volvo is hoping will coax well-heeled outdoors types out of their SUVs and crossovers, and into something altogether more Swedish. Not bad for a metallic brown wagon.
The Cross Country is a big deal for Volvo – and its bottom line: with the V90-based car replacing the old V70 Cross Country, it’s targeting what are traditionally the automaker’s most wealthy customers. I confess, I had my suspicions that Volvo’s Cross Country treatment for the V90 would be largely aesthetic. Wagons, as we know, sell poorly in the US; jacked-up crossovers are far more in favor among modern drivers. The V90 is a great car, and I thought that Volvo’s strategy could have been of the “raise it, clad it, brand it an off-roader” approach.
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