In trucks, as in all things, you can take the easy way or the hard way, and the 2017 Ridgeline suggests Honda has some masochists in its ranks. In a market filled with beefy, does-what-it-says-on-the-tin competitors, the second-generation Ridgeline takes a more measured, considered approach. That works for Civic and Accord, but are Tacoma and Colorado drivers really ready to embrace the thinking person’s pickup?
The original Ridgeline was a love-it-or-hate-it truck, not least because of its styling. Honda took a risk, and the result was memorable and distinctive, but not entirely in a good way. Many potential buyers, the company now concedes, dismissed the Ridgeline before they even got near a dealer’s forecourt: the style simply turned them off.
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