What’s in a name?

According to GMC, the range-topping Denali line wasn’t exclusive or haughty enough, so the automaker debuted something more… ultimate. Yep, the GMC Sierra 1500 can now be had in something called the Denali Ultimate.

You might be asking yourself what else does GMC have in its parts bin that could possibly make the Sierra Denalimore upscale. Ponder away, but nothing else exists in the lineup. So what’s the deal?
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https://www.topspeed.com/trucks/truck-reviews/gmc/2017-gmc-sierra-denali-ultimate-ar171802.html