2017 Audi A4 first drive: A8 for the everyman

Hardly had the lights flashed on the new 2017 Audi S4 at the Frankfurt Auto Show, when a handful of journalists were whisked off to Venice, Italy to test drive the next generation A4. Set to go on sale in Q1 of next year as a 2017 model, the new A4 is still some months out, but thanks to this early preview I got a chance to see just what’s going on with the subtle yet appreciable – not to mention critical – changes to both the exterior and interior design over the outgoing car. With 12 million A4 sold worldwide, there’s a lot riding on this ninth-generation (“B9”) model, especially as it faces down the likes of Cadillac’s ATS, BMW;s 3-Series and Mercedes-Benz’s C-Class.

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