Developed as a spiritual successor to the iconic Lagonda, the Rapide was launched in 2010 and became the company’s first four-door in two decades. Updated to “S” specification in 2013, when it also received an upgraded V-12 engine, the Rapide soldiered on unchanged until 2017 and there weren’t many hints that Aston Martin is planning on doing something new anytime soon. However, the sedan was included in the new performance AMR program that the British firm launched at the 2017 Geneva Motor Show.

Essentially a high performance brand similar to Mercedes’ AMG and BMW’s M division, AMR is actually inspired by the Aston Martin Racing motorsport division and adds numerous bespoke features, as well as drivetrain upgrades. The AMR lineup will include two types of cars. There will be plain AMR models closely related to their road-going counterparts and AMR Pro cars with more extreme specs, including versions for track use only. The Rapide AMR concept is part of the former, being less aggressive than a track-prepped car but slotting above the regular model.
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