2017 ALFA ROMEO GIULIA QUADRIFOGLIO FIRST DRIVE

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“We see the driver as the pilot, and our emphasis is on the driving experience,” explained Richard Cox, Director of Alfa Romeo North America. “The pilot is the most important focus for Alfa Romeo.” It would be easy to dismiss this as the obligatory marketing hype one would expect when launching a new sports sedan, the likes of which will inevitably be compared to high performance icons like the BMW M3 and Mercedes-AMG C63 S.

Then you study Alfa’s strategy, and things start to look pretty promising: An all-new platform with an emphasis on low weight, an all-new, Ferrari-derived 505 horsepower bi-turbocharged 2.9-liter V6 under the hood, Brembo brakes with optional carbon ceramic discs at all four corners, and near 50/50 weight distribution.

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