2016 Toyota Prius literally descends in Las Vegas

With an event that eschews the traditional and literal unveiling for a more heart-stopping descent from ceiling to showroom floor and a tagline that says “Sky’s the limit”, Toyota is unsubtly saying something about the fourth generationPrius that it has revealed at the LA Auto Show today. And perhaps there is justification for that. The 2016 Prius is definitely not 2009’s model, having undergone a substantial and well needed change. And not just in form, but in the very parts that make up the whole.

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