The Italian manufacture Beta has been successfully integrating into the off-road American market for several years, proving it has what it takes to win events and championships here in the US and all over the world. Cody Webb rode a two-stroke Beta to the EnduroCross Championship in 2014, and Beta’s dealership network is now over 100 dealers strong. You might remember Beta way back when they were powered by KTM engines, but those days are long gone and everything on a Beta is made by Beta. And if you’re a dirt bike rider that’s never heard of Beta, it’s ok to crawl out from under your rock now. Beta is the real deal and is getting bigger and better at an exponential rate.
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