Ford is invading Toyota’s turf with a go-anywhere SUV but the king off the road is fighting back.

When your popularity is waning, it’s not a great idea to pick a fight with the biggest, most popular kid in the playground.

But that’s exactly what Ford has done. It’s called out Toyota with a series of “challenger” advertisements that highlight “customer advantages” it offers over its rival.

First in the crosshairs was the mid-size bestseller,the Camry. Then it was the biggest selling ute, the HiLux. Now it’s Australia’s favourite large SUV, the Prado.
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