Who would have thought that one of the most interesting products announced at Photokina 2018 would come from Zeiss, a brand mostly known for its high quality still and cinema lenses. The company is no stranger to designing cameras but up until now, its portfolio has only included film models, with the last one being the Ikon M-mount rangefinder released 14 years ago.

The ZX1 is Zeiss’ first digital camera. It is designed to act like a smartphone as far as quick editing and sharing are concerned but maintains the form factor of a proper creative photographic tool. To be fair, this is not the first attempt of this kind. Many Samsung cameras in the now-discontinued NX series didn’t require a connection to a mobile device thanks to their direct sharing capabilities (email, social media). The Korean brand also released a camera with 4G run by an Android operating system (the Galaxy NX) but the experiment was a failure.
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