YI is a China-based company that has already made its mark in the action cam market, earning a recommendation in our recent roundup. But it clearly has ambitions beyond this and has announced its entry into the consumer-level compact ILC market.

We were lucky enough to get our hands on the YI M1, the company’s first-ever mirrorless camera. YI has attempted to capitalize on an already well-established camera mount, but decided to put a new spin on it in the form of an almost entirely touchscreen-based user interface.

YI tells us its name refers to ‘young innovators,’ so its no surprise its target demographic is a group that is looking to move on from their smart phone based camera, but perhaps isn’t ready or interested in, taking the plunge into the realm of a traditional DSLR or mirrorless platform.

The YI M1 features an all-metal lens mount and a 20MP CMOS sensor.

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https://www.dpreview.com/reviews/yi-m1