We had a moment to really think about the Sony a7r IV, and its problems can be fixed.
Who are the photographers that are going to be satisfied with the Sony a7r IV? That’s the question I was asking myself this entire week as we spent time on the Sony media excursion. Its predecessor was a workhorse for many photographers who required the resolution but who also needed to adapt to the changing media landscape. The Sony a7r IV takes those ideals and offers even more futureproofing.
Read full post here: