The Sony A7C is a tiny full-frame vlogging camera with a big price tag

What do you get when you cross two of the biggest camera trends of the year? That would be the new Sony A7C – a small full-frame camera (tick) that’s also aimed at vloggers and YouTubers (double tick).

In the launch’s build-up, Sony promised a “new concept” for its Alpha range. And while the Sony A7C is more like a combination of two existing camera lines – the Sony A6000 series and Sony A7 series – it’s still an exciting prospect for anyone who’s been waiting for a full-frame version of the Sony A6600.

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