Fujifilm has been trying to make medium format photography more mainstream by not just shrinking the size of the camera bodies – as shown by the Fujifilm GFX 100S – but by also making them more affordable. Its latest medium format camera, the Fujifilm GFX 50S II is one of the cheapest ones yet, with a lower price tag than the now-discontinued Fujifilm GFX 50R.
With an intro price of $3,999 / £3,499 / AU$6,499 for the body alone, Fujifilm is trying to carve a space for its large sensor cameras in the mainstream full-frame mirrorless market, at least from a price perspective.
The Fujifilm GFX50S II might look very different from its predecessor, but it inherits that same large sensor that made Read more
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Love Fujifilm’s medium-format cameras, but can’t bear shelling out over five grand just for the camera body alone? Fortunately, you Read more
Fujifilm officially announced the new Fujifilm X-T30 II mirrorless camera, XF 23mm f/1.4 R LM WR Lens and XF 33mm f/1.4 Read more
This week is all about Fujifilm’s massive announcement: the new GFX medium format camera, new APS-C camera, three new lenses Read more
The Fujifilm XF35mm f/1.4 is, in the camera lens world, a modern classic. As if to prove the point, last Read more
The Fujifilm X-T30 arrived in February 2019, offering most of the specifications of the flagship X-T3 in a smaller, less Read more
The GFX 50R was Fujifilm’s first serious attempt to release a compact medium format camera at an accessible price. Hasselblad Read more
Fujifilm has launched the GFX50S II, which is the most affordable medium format camera, yet. While the price starts at Read more
Let’s be clear. I understand why camera manufacturers would want to revamp certain cameras. Sony has done it with the Read more
I remember when medium format was revered as the precipice of having made it. Only a select few within the Read more
Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a Read more