Fujifilm has been trying to make medium format photography more mainstream by not just shrinking the size of the camera bodies – as shown by the Fujifilm GFX 100S – but by also making them more affordable. Its latest medium format camera, the Fujifilm GFX 50S II is one of the cheapest ones yet, with a lower price tag than the now-discontinued Fujifilm GFX 50R.

With an intro price of $3,999 / £3,499 / AU$6,499 for the body alone, Fujifilm is trying to carve a space for its large sensor cameras in the mainstream full-frame mirrorless market, at least from a price perspective.
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