Ricoh’s big bet on a film renaissance: We interview the team behind the upcoming Pentax film camera

Interview participants (all with Ricoh Imaging Company, Ltd.)Second from Right: Tomoki Tanaka, General Manager, Pentax Division Others, left to right: Kazuhiko Shibuya, Pentax Division, Business Management Department, Overseas Sales SectionHiraku Kawauchi, Marketing Group, Marketing Communication DepartmentTakeo (‘TKO’) Suzuki, Designer, Pentax DivisionRyutaro Aratama, Group Leader, Overseas Sales Section, Business Management Department Everything analog is suddenly cool again, and photography is no exception: There’s an incredible renaissance happening in film photography, led by a generation who grew up never knowing anything

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