Things haven’t been going well for Nikon in the age of Mirrorless cameras, but there is still time for them to make an impact.

Let’s open this article up with a truth bomb: Nikon dropped the ball in a big way in regard to their first Mirrorless cameras. Out of the big three (Canon, Nikon, and Sony), Nikon is sitting in third place, and they have a lot of ground to make up before they begin to see second-placed Canon in their sights.
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https://www.thephoblographer.com/2020/04/17/opinion-3-ways-nikon-can-win-back-the-confidence-of-their-faithful-fans/