The same company that bought VAIO from Sony now wants Olympus OMD and Zuiko.
The first thing I woke up to this morning was a story about Olympus selling its camera division. And it’s sort of a surprising one to me. I knew for a while that Olympus wasn’t doing that well. But internal reps conveyed the company that their audience is shifting and that sales had been going up. But the Micro Four Thirds world hasn’t really been able to catch up to the other camera manufacturers when it comes to tech in many ways despite some impressive innovations and features. The reason why I’m saying Four Thirds and not Olympus is because there’s the bigger system than Olympus in this. Olympus created the Four Thirds and then Micro Four Thirds coalition.
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