If your sole guidance on an industry was the share price of the market leader, then you’d definitely consider it a tough 12 months for action cameras. That said, newcomer So Special Labs isn’t put off. In fact, it thinks its Mokacam GoPro rival might just be the tonic the product category needs. The 4K action camera packs a dual punch of being small and reasonably priced. At $270, it’s more than $200 cheaper than GoPro’s flagship 4K camera, and it deliberately tries to improve on its rival pain points. With all of that going for it, is the diminutive Mokacam able to compete with the biggest name in this space?
Going by the marketing, you’d think the Mokacam’s key selling point was its size. On its hugely successful Indiegogo site, the company claims three separate times that the device is the “world’s smallest 4K camera,” and that’s before you even get to the details of the product. The main websitealso repeats this claim throughout and boasts, “The only risk you run is not being able to find it in your bag.” Spoiler: I can confirm that it’s quite easy to find in most bags, though it is indeed on the smaller side.
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