Here’s why Fujifilm X100VI preorders are off the charts – and there’s a lesson for other camera companies

This year’s hotly anticipated camera is here – and it isn’t a photo/video hybrid mirrorless from Sony or Canon; it’s the Fujifilm X100VI. The photography-centric premium compact camera is dominating camera headlines, and while we knew it would be popular, no one predicted what has come – it has garnered a response on a scale we’ve never seen before.According to reports, preorder numbers are off the charts, with customers potentially facing a lengthy wait to get their hands on

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