At the launch of the Hasselblad X1D – Hasselblad started with the fact that there have been 75 years of Hasselblad, with the Digital H system being introduced in 2002.

Perry Oosting, CEO of Hasselblad, explained that since 2015, Hasselblad has been working to re-invent itself, and the first fruits of this labour were seen with the introduction of the new Hasselblad H6D system in April 2016. When this was launched, we spoke to Perry Oosting, who hinted that something new and more portable was coming…

Enter the Hasselblad X1D

The World’s First Digital Medium Format camera system* the Hasselblad X1D features a 50-megapixel medium format sensor. With a mirrorless camera design, and the shutter unit built-in to the lenses, the camera body is extremely thin and compact considering the sensor size, and this means that the camera is smaller than a full-frame Digital SLR and similar in size to a full-frame digital rangefinder, and some APS-C mirrorless cameras:
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https://www.ephotozine.com/article/hasselblad-x1d-50c-hands-on-preview-29506