Fujifilm Makes Medium Format Even More Competitive With GFX50S II

I remember when medium format was revered as the precipice of having made it. Only a select few within the industry had the resources to shoot with a $60,000 Phase One or Hasselblad H-system. Although it was something many photographers aspired to, the minute club was rather pretentious. I remember assisting a photographer at Milk studios and feeling like I’d never be able to shoot that quality of work with my income.

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