Medium format cameras aren’t particularly mainstream, but the Fujifilm GFX100S is trying to change that. Traditionally, medium format cameras, particularly the ones with 100MP on tap, are mostly used within studio environs because of how big and heavy they are. They’re all also frightfully expensive, like Hasselblads and PhaseOne cameras, and even the Fujifilm GFX 100 is pretty pricey.
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