The Fujifilm GFX system was announced two years ago, along with the GFX 50S mirrorless medium format camera and a roadmap of six GF lenses that has since been expanded to ten.

We had the chance to review and compare the 50S to the Sony A7r III and we were impressed by the quality of the sensor and lenses. The body is large for obvious reasons but doesn’t detract from the user-friendly interface that has characterised Fujifilm cameras since the original X100.

Fujifilm’s choice to skip the 35mm format and go medium format was an interesting move, and something quite unexpected as well. The only drawback of the GFX series is that it is much more expensive than the X-Series which has been Fujifilm’s primary focus for the past six years.
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https://mirrorlesscomparison.com/preview/fuji-gfx-50r-vs-50s/