DJI launched its brand with the Phantom 1, known at the time as Phantom, in January 2013. The iconic design has spawned numerous imitators but DJI has been able to iterate and outdo its competitors time and again, with more than just the Phantom line. Currently, it has a market share of roughly 74%, according to a 2018 Drone Market Sector Report by Skylogic Research.
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https://www.dpreview.com/news/5116848110/dji-denies-rumors-of-phantom-5-cancellation
