Canon has been the best selling camera brand for most of the digital era. Different people might ascribe this dominance to different areas of strength, be that lens design, ergonomics, color response or simply very successful marketing that’s resulted in a history of cameras that people want at a price they’re willing to pay. For the past few years though, its once proud reputation for innovation hasn’t seemed so evident.
Canon’s US press releases still proudly boast about how many patents the company has been granted, but its electronics development prowess hasn’t shone especially brightly in recent models.
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https://www.dpreview.com/articles/1510723498/canon-eos-r5-the-long-game-ends-with-a-big-leap
