Although Jon Enoch spends the bulk of his time photographing ad campaigns for clients like American Airlines, EA Sports and Benefit Cosmetics, he still loves to take up a personal project. In 2022, Enoch traveled to Mumbai, India with a plan to photograph vendors selling neon pink cotton candy (also known as candy floss) on the streets. Through his research on the region, Enoch learned that the eye-catching pink sweets achieve their dreamy bright color because of unauthorized ingredients
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