Behind the Photo: Jon Enoch’s Candy Men

Although Jon Enoch spends the bulk of his time photographing ad campaigns for clients like American Airlines, EA Sports and Benefit Cosmetics, he still loves to take up a personal project. In 2022, Enoch traveled to Mumbai, India with a plan to photograph vendors selling neon pink cotton candy (also known as candy floss) on the streets. Through his research on the region, Enoch learned that the eye-catching pink sweets achieve their dreamy bright color because of unauthorized ingredients

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