Your Roku TV home screen is getting video ads soon – and I’m already sick of it

Following an announcement earlier this year that more ads are headed to your Roku TV and streaming stick’s home screen, Roku CEO Anthony Wood has reaffirmed those plans, saying in the company’s recent Q1 2024 earnings call that the first video ads will be arriving soon.As Wood explains, the video ads will replace the TV OS home page’s previously static marquee ad (via The Streamable), with the CEO adding that Roku is currently testing ‘other types of video ad

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