Why IKEA’s $99 Sonos speakers get me excited

I confess, I was skeptical about the IKEA SYMFONISK speakers, the Swedish retail behemoth’s first collaboration with multi-room audio specialists Sonos. IKEA has always been about affordability, building products to a strict price tag. In contrast, Sonos represented a more polished – and more expensive – experience.

When pricing for the SYMFONISK Bookshelf Speakers was confirmed earlier in the year, a mere $99 for each of the white or black rectangular units, I was even more concerned.

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