Spotify announces price hike, right after CEO enrages music fans by claiming the cost of creating ‘content’ is ‘close to zero’

Spotify has announced another price hike for subscribers in the United States, just a day after CEO Daniel Ek sparked an online backlash with a post on X (formerly Twitter) that suggested the music millions of subscribers pay to listen to was ‘content’ that had little value. On Sunday (June 2) Ek outraged Spotify users with his post, which began, ‘Today, with the cost of creating content being close to zero, people can share an incredible amount of content.’

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