Sound and Vision: Euro 2024 and the disappointing lack of 4K broadcasts

OPINION: Not just five years ago, 8K was touted as the way in which people would be viewing sports on the big screen. Ironically the first live 8K broadcast was just a few weeks before the first lockdown. A lot has changed since then. 8K does not appear to be the future some had hoped. Viewing habits have changed, attention spans seem to have gotten shorter and what people watch has changed. Social media sites like Twitter and TikTok

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