Can this year’s Master Series OLED justify its hefty price tag? 

With all brands using the same LG-sourced panels for their OLED TVs, the question is how you differentiate yours from everyone else’s. With its striking designs, superior processing and ingenious screen-vibrating sound solution, it’s a question that Sony has been answering better than most.

The AG9 is the latest in this long line of well-differentiated OLEDs. It looks more conventional than those before it, but still looks and sounds better than its rivals and benefits from some of Sony’s exclusive technologies.
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