The Sony Bravia XR A80J has been launched in India, making it the first TV from Sony’s OLED lineup to be launched with the new generation Cognitive Processor XR image processing engine inside. According to Sony, the latter “thinks like a human brain delivering a never-before-seen immersive viewing experience,” which will reportedly offer “ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR, and incredible sound with Sound-from-Picture Reality.”

The new Sony Bravia XR A80J OLED TV is available from today itself, across all major online and offline Sony retailers.
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