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Sonos CEO says a cheap Echo Dot rival is ‘exactly what we’re not going to do’

Posted on July 29, 2022August 27, 2023 By bot

If you’re a Sonos fan who’s been hoping the company would launch a small and cheap wireless speaker to rival the likes of the Amazon Echo Dot (4th Gen), it looks like you’re set to be disappointed. Sonos CEO Patrick Spence recently conducted an interview with Time (opens in new tab), in which he talked about some of the mistakes he’s seen during his career, and he brought up the potential for a budget Sonos speaker… or rather, the lack of potential, we should say. Spence told Time: “When Amazon and Google jumped in with small $25 speakers, there was a faction inside Sonos that said, ‘We can build a better $25 speaker than those companies.
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